Marketing

Digital Marketing Specialist

Bengaluru   |   Full Time

Overview

Demand Generation is an integral part of Wingman's marketing strategy. Given the highly competitive SaaS business, digital marketing has a huge impact on the top line of our company.

About the Role

As a Digital Marketing specialist, your primary objective would be to facilitate the sales team through demand/ lead generation. Your work will involve managing SEO, leading the outreach efforts, social media management, and most importantly, and crunching tons of data. Your work will have a fair amount of market research, working with cutting-edge tech to understand and build strategies to beat the competition. To top it all you will be directly working & learning from leaders who have been part of Morgan Stanley, Uber, Google & Freshworks.

Responsibilities

  • Carrying out keyword research using software such as AHREFs to optimise web content
  • Monitoring and reporting on search trends and SEO performance
  • Analysing websites and social media pages to make recommendations for improvement
  • Performing competitor analysis to identify content gaps and areas for improvement in website design
  • Implementing link-building & outreach strategies
  • Providing keyword insights and SEO advice for content & brand marketing teams
  • Technical SEO & owning the website health score

Good to Have

  • Prior experience or knowledge on Digital Marketing
  • Google Analytics, Google Search Console, AHREFs/ SEMrush or similar tools

Requirements

  • Educational background in business, marketing, finance, economics, or mathematics
  • Upto 2 years of work experience and open to freshers.
  • Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches
  • Excellent judgment and decision making skills - effectively weigh the relative cost/benefit of actions
  • Excellent communicator - be able to explain complicated information effectively and patiently.
  • Excel skills – familiarity with pivot tables and vlookups is a must

About Us

Wingman is on a mission to make sales conversations better for sales and revenue teams everywhere. 🚀

We use the power of AI to analyze sales calls and emails, identify trends and give insights that helps companies:

  • Understand the voice of customers at scale
  • Improve their sales processes
  • Provide personalized, data-backed and real-time sales coaching

Our customers are mostly sales teams of tech companies based in the US.

Wingman was founded in 2018 by Shruti, Murali and Srikar who have 10+ years of experience each in the tech and business worlds. We are part of the prestigious YCombinator accelerator in Silicon Valley (S19) and have since raised $2.3M in capital.

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